Paper Theory founder Tara has worked right across the Fashion industry, from High street stalwarts like Top Shop and All Saints to luxury catwalk brands like J.W Anderson, Erdem, and Roland Mouret. This breadth of experience gave her insight and expertise into how the fashion industry really works.
It is this behind the scenes understanding that lead her to reevaluate how the fashion industry was serving the public and prompted her to create a means for people to dip out of fast fashion without dipping out of fashion altogether.
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